Bette Ann Fialkov
Fractional Head of Influencer Marketing, Founder | BA Fialkov Consultancy & Professor at Parsons
About
Bette Ann Fialkov (BA) is an expert in influencer marketing, celebrity partnerships, and strategic brand collaborations. With over 15 years of experience, she has led impactful campaigns at companies like Google, Lyft, and hims & hers, and now advises Fortune 500 brands and startups through her consultancy. BA coined the term “outfluencing” to describe her approach—working from the outside in by connecting brands with emerging cultural voices. She’s known for her speed, precision, and ability to turn cultural trends into marketing success. Outside her consultancy, BA teaches at Parsons and curates community-driven cultural events in Miami.
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Under $500
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Conference focused on ReactJS for developers, engineers, and software teams, hosted in sunny Miami. Talks from top engineers, workshops, and networking.
$500 - $1,000
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Bringing together brands, creators, and marketers to discuss influencer marketing, performance-based growth, and social commerce in the US.
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PI LIVE USA returns for its 4th year—and 3rd in Florida—bringing the affiliate and performance marketing community together at the stunning Hard Rock Seminole in Hollywood. This premier 3-day event focuses on ecommerce-led affiliate marketing and the modern performance marketing mix, covering content commerce, incentive partnerships, influencers, CTV, fintech, lead generation, and cutting-edge tech. Join industry leaders for impactful learning, strategic networking, and unforgettable experiences.
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Register to Attend
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EVOLVECON Nashville 2025 is a conference designed to equip attendees with the knowledge and skills needed to thrive in the Age of Intelligence. The event offers expert-led sessions on the latest AI breakthroughs, opportunities to engage with like-minded visionaries, and insights into harnessing the power of AI for business, research, personal life, and creative endeavors.​
